A Unitary Theory of Motivation and Its Counseling Implications
نویسنده
چکیده
The problem of motivating people is a ubiquitous one. It is present in all situations where one person desires to affect or influence the behavior of others, including child training, education, politics, advertising, courtship, counseling and psychotherapy, and brainwashing. What can the psychology of motivation contribute to the solution of this problem? It is the purpose of this paper to review briefly the development of a unitary concept of motivation, and to discuss its implications for the counseling relationship.
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